Launchpad: The Internship Program at Flipkart
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Case Code: CLHR074 Case Length: 4 Pages Period: 2018-2020 Pub Date: 2020 Teaching Note: Available |
Price: Rs.150 Organization : Flipkart Internet Private Limited Industry :Banking/ Countries : India Subject: Human Resource Management |
Abstract
The case ‘Launchpad: The Internship Program at Flipkart’ looks at the selection process and design of the internship programs offered by Flipkart for graduate and undergraduate students in India. The case first describes the summer internship program offered to students pursuing their Bachelor’s or Master’s in computer science or business management who interned for two months in the software development, operations management, and product management roles. The case then talks about Launchpad, an internship program offered by ekart, the supply chain arm of Flipkart, since 2019 for undergraduate students. The 45-day internship program was designed to introduce students to work in Flipkart’s supply chain. The case ends with a look at Flipkart’s focus on becoming a value player in the Tier-II cities of India as part of its long-term business strategy.
Issues
- Understand the benefits of internship programs for an organization.
- Learn about the characteristics that lead to the effective design of internship programs.
- Become aware of the need to align the HR strategy with business strategy.
- Understand the challenges that HR leaders face while implementing internship programs.
- Learn about the common forms of internships.
Introduction
Flipkart, an e-commerce company headquartered in Bengaluru, Karnataka, India, was founded by Sachin Bansal and Binny Bansal in 2007. The company, which initially focused on book sales, later expanded into other product categories such as consumer electronics, fashion, home essentials, groceries, and lifestyle products. Flipkart had a customer base of over 250 million, and offered over 80 million products across 80+ categories with 100 million registered users and 8 million shipments per month in 2020 . Flipkart began to focus on the rural and semi-rural belts of India after its acquisition by US retail giant Walmart, which picked up a controllable 77 per cent stake in Flipkart for US$16 billion in 2018.
Keywords
Internship Programs, Internship Design, Training Objectives, HR Strategy, Business Strategy, Managing Interns, Mentorship, Human Resource Planning, Recruitment, Job Rotation, Company Image, Employee Motivation, Creativity
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